The real estate world is becoming more digital. Specialized start-ups make a decisive contribution to this. Digitization is slowly but surely finding its way into the real estate sector. The Corona crisis has also proven to be a driver of innovation there. The pressure on the industry to become more digital is increasing. Last but not least, so-called property technology companies, or Proptechs for short, contribute to this. Their goal: to establish digital solutions for the real estate industry. Classic business processes such as finding a broker or property management are being relocated to the digital world and thus made much more user-friendly. But the introduction of new and innovative business ideas such as real estate crowdfunding is also part of this rapid development.
Who benefits from PropTech?
Property Technologies’ target group includes both companies and private individuals. These include in particular tenants, landlords, investors, brokers and companies who want to benefit from the innovative solutions for the real estate industry. A major advantage of the new information and communication technologies is that the handling of common business processes can be made much faster and more targeted. This not only increases efficiency enormously but also leads to cost savings, which can ultimately benefit the tenant, e.g. in the form of better or more favorable rental conditions.
House and apartment brokerage
Proptechs like Marketplace have their main business in real estate brokerage. The idea behind it: classic real estate agent tasks, such as putting together exposés, coordinating appointments and customer acquisition, should be carried out purely digitally. Developers can sell their real estate via the online platform Marketplace. At Marketplace, searchers can filter by size and piece criteria and view matching items in a 3D view.
The Covid-19 pandemic has proven that working from home is less complicated than expected in the vast majority of jobs. Working from home has become part of everyday life in many industries and will probably remain an integral part of the working life of many professionals even after the pandemic. Digital everyday helpers such as the language assistants Siri and Alexa are already permanent members of the household for many. But what if the whole building were “smart”? Intelligent thermostats can help reduce operating costs and save energy. So-called smart locks enable residents to open their doors remotely for other people, such as the post office or a cleaner. Some startups specialize in such digital locking systems.
In the pandemic year 2020, face-to-face communication is rare. Agreements often take place in the digital space. This could also increasingly apply to communication between tenants and landlords. Furthermore, Proptech makes it possible to make existing business processes much more efficient and to open up new perspectives and target groups.