If you have ever sold or bought a property, then you know how the real estate business works in 2021.
Real estate developers or agents provide a long list of properties to the client. Afterward come the explanations, negotiations, and finally the real-life visits to the lands, houses and apartments. This workflow has remained the same for decades, but in fact, it’s inconvenient and time-consuming not only for realtors but for homebuyers as well.
The buyers or offtakers want to buy legit properties and by legit means, they want to verify the properties themselves, but what happens when they are not in the same location where the property is?
Clients visit multiple properties before deciding on the one they want. This requires a lot of time and things get complicated if a property is far from where a client lives. In this case, visiting a property is not only time-consuming but can be expensive which ultimately can lead to loss of interest. Besides, there is huge distrust in the property industry in Nigeria and other parts of Africa moreso for people living outside Nigeria.
However, it will be good to see technology creating transparency and transforming the way the real estate industry functions.
Benefit of Virtual Technology in Real Estate
#1 Saves Time
This is probably the biggest benefit – virtual tech solutions save time for both clients and realtors. There’s no need to travel from one property to another and sit in traffic jams. Instead, clients can simply do a virtual tour of the project’s site..
Moreover, the use of virtual tech in real estate means that all listed properties are open around the clock. Homebuyers can visit sites, houses and apartments literally any time, without realtors needing to spend a second of their time.
#2 Builds Emotional Connections
Virtual tours of land, houses and apartments help your clients visualize each property. Unlike traditional visits when everyone is in a hurry, potential buyers can do a site visit at convenience and can focus their attention on details.
Full immersiveness of virtual site inspections creates an emotional connection and engages clients a lot more efficiently than just the conventional 2D images.
#3 Offers Diaspora Reach
Real estate developers and sales agents know quite well how much time each client requires. Arranging visits, showing properties, negotiating terms and prices – all of these tasks are extremely time-consuming, so it’s no wonder that the average realtor works with a relatively small number of clients.
Virtual tech can change this. Since most properties can be shown through virtual tours, realtors can work more productively. Also, it doesn’t matter where your clients live. Virtual tech helps you showcase properties even to long-distance buyers. Of course, this means you can work with more clients and process more inquiries.
#4 Saves Money
Deploying virtual tech tools may seem expensive, but think of the investment in traditional real estate marketing. Not only do you need to stage properties, you also need to provide high-quality pictures and lots of print materials (particularly for new properties).
Virtual tech like Sytemap helps you save a lot of money by using the power of 360-degree digital siteplan visualization.
#5 Create Immediate Sense of Ownership
Persuading clients toward making a purchase is the most challenging task for most real estate developers and sales agents. And that’s when Sytemap comes in handy: it allows clients to virtually visit properties when they want and for as long as they want. This establishes a sense of personal connection and ownership to the property.
You can enhance the customer experience by providing virtual tours with lots of interactive add-ons such as mortgage calculators and applications, information about similar properties, and descriptions of neighborhoods. This will help your clients get all the information they need about properties before contacting you and asking to arrange real visits to houses or apartments they like most.